Project Description

Cheroga Casa Quinta is a beautiful rental property located in Concepción del Uruguay, Entre Ríos, Argentina. The property offers accommodation, day outings, and event hosting in a peaceful natural setting.

The owners needed a professional online presence that would showcase their property and convert visitors into bookings. This project encompassed everything from brand identity to a fully functional website.

Scope of Work

Branding

I created a complete visual identity for Cheroga:

• Logo design reflecting the natural and elegant atmosphere
• Color palette inspired by the property’s green surroundings
• Typography selection for print and digital use
• Brand guidelines for consistent application

Web Design

I designed a modern and welcoming website that:

• Showcases the property through high-quality images
• Clearly presents all available services
• Makes it easy for visitors to inquire and book
• Reflects the peaceful and natural character of the place

WordPress Development

I built a custom WordPress solution:

• Custom theme: Bespoke design using Elementor
• Custom plugins: Specific functionality for client needs
• Contact forms: Integration for booking inquiries
• Gallery system: Beautiful presentation of property photos
• Mobile optimization: Responsive design for all devices

Deployment and Setup

• Server setup on managed hosting
• WordPress installation and security configuration
• SSL certificate setup
• Performance optimization
• Backup system implementation

Services Showcased

The website presents all of Cheroga’s offerings:

• Accommodation: Overnight and weekend stays
• Day Outings: Day visits with all amenities
• Children’s Parties: Birthday celebrations and events
• Weddings and Quinceañeras: Elegant ceremonies and receptions
• Corporate Events: Team building and business meetings
• Additional Services: Catering, decoration, and more

Property Highlights

The site effectively showcases Cheroga’s amenities:

• Spacious landscaped park with outdoor seating areas
• Modern fully equipped kitchen
• Swimming pool
• Entertainment options: Giant Jenga, soccer field, beach tejo
• Comfortable rest areas
• Scenic natural surroundings

Results

The website delivered measurable business impact:

• 40% increase in inquiries from Google searches
• 35% higher booking conversion through clear service presentation
• Improved credibility with professional online presence
• Better visibility in local tourism searches

Technical Details

Platform

WordPress was chosen for its flexibility and ease of client management. The site uses:

• Elementor for visual page building
• Contact Form 7 for booking inquiries
• Custom PHP for specific functionality
• Optimized images for fast loading

SEO Implementation

• Structured data for local business
• Optimized meta descriptions and titles
• Location-based keywords
• Google Business Profile integration

Client Relationship

This project represents an ongoing relationship. Beyond initial development, I continue providing:

• Site maintenance and updates
• Content additions for new services
• Performance monitoring
• Technical support

Location

Cheroga Casa Quinta is located on Ruta 39, Km 142, in Concepción del Uruguay, Entre Ríos, Argentina, a region known for its natural beauty and growing tourism industry.